3.
SPONSORSHIP
Benefits for sponsors and sponsorship category
2.
Time and date, media platform, produce and marketing plans…
RELEASE PLANNING
TABLE OF CONTENTS
1.
“TÔ MÀU VÙNG XA” program overview
INTRODUCTION

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THE MESSAGE
“Tô Màu Vùng Xa" is a meaningful charity program run by Thầy Phúc Mắt Híp’s team. The program aims to bring joy and spark a love of learning among children in remote areas of Vietnam. Each mural we paint in the places we visit reflects heartfelt emotions and carries meaningful lessons about the nation’s heritage. National pride and love for the motherland are always the key themes we hope to convey to the children. With that purpose, the program collaborates with sponsors to share love and support with the young buds of the country-helping them grow more confident, fulfilled, and motivated in their educational journey. Together, we are drawing countless children’s smiles.
INTRODUCTION
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"Draw smiles, sow love"
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PROGRAM STRUCTURE
SCHOOL
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TEAM
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HOURS OF
ACTIVITIES
48
THE SCHOOL
CỌ FAMILY
Nguyễn Văn Tuấn
(Nguyễn Giá Fine Arts)
Nguyễn Dương Phúc
(KOL Thầy Phúc Mắt Híp)
Nguyễn Thị Ngọc Quyên
(Quyên Wall Murals Gia Lai)
Nhã color
(Art Teacher)
Bé Ngân Chi
(Actress)
  • Thay Phuc Mat Hip’s team will come to school and stay there for two days to participate in volunteer activities.
  • Through the program’s main activity - mural painting to preserve cultural images and values - the team will engage with both students and teachers.
  • Accompanying the team will be the generous sponsors, bringing students meaningful and truly necessary gifts to help them go to school.
  • The activities will be recorded to preserve, convey and spread humanistic values to viewers.
48 HOURS OF ACTIVITIES
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SCHEDULE
1. CỌ FAMILY arrives at the school
2. Site check
3. Meet and interact with the students of the school
- Introduce the members of the CỌ FAMILY
- Give a riddle to convey the message and theme of the mural.
- Students will write about themselves, their dreams and solve the riddle then put the answer in the ballot box to participate in the drawing when the work is completed.
4. Team meeting assignment
5. Preparation Stage
- Prepare Art Supplies
- Prepare Paint
- Clean Walls
6. Sketching
- The first sketches are made by the team.
- Divide into 2 teams, the team that completes the work first will have the advantage of picking the night mission.
8. Read the letter from the children about their dream
- Members gather together to read the ballots of the students' dreams in the morning.
- Thầy Phúc will read the innocent sharing of the students and together with the Team, choosing the children with difficult circumstances to prepare for the next day's visits.
9. Prepare gifts to visit the homes of the children chosen last night.
12. Tell stories of difficult circumstances through pictures of children's daily activities.
10. Welcoming the program's special guest member, the member will accompany Thầy Phúc to visit the children's homes.
11. Go to the selected students' homes to share and give them gifts. 
14. Finalize
- Award the students with the most accurate descriptions of their work.
- Take a photo with the students and school leaders to preserve the school that the “Tô Màu Vùng Xa” visited.
13. Painting
Return to the school and complete the painting with Team 2. Share your feelings when coming to the students on today's trip.
15. Gift-giving
- Welcoming students to the program.
- Reveal the painting to the whole school after counting
- Sharing the painting’s message to the school's leadership and students.
7. Prepare and having dinner
- The winning team in the sketch challenge will pick the night mission.
- One team will prepare sleeping place for the whole family, clean the house, arrange blankets and pillows for the members.
- One team will take care of the meal, go to the market to buy food and cook for the whole family.
- The whole family will gather around a home-cooked meal.
RELEASE PLANNING
MEDIA PLATFORMS

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Distribution Platform
“TÔ MÀU VÙNG XA” is a program with humane content, spreading cultural values and bringing benefits to the community and society. Viewers are of many ages. Therefore, YOUTUBE, FACEBOOK and TIKTOK are the most suitable platforms to convey the program's message.
Main Channel - Regular Broadcast Channel
YOUTUBE THẦY PHÚC mắt híp
@thayphucmathip 30,3 N – 1,1 N Video
Social Media
FACEBOOK Thầy Phúc mắt híp 
96K người theo dõi
Social Media
TIKTOK Thầy Phúc mắt híp 
875.6K Follower  |  17.8M Lượt thích
THEME SONG &
MV INTRODUCTION
Tô Màu Vùng Xa will have its own Theme Song, composed with a warm melody and meaningful lyrics, reflecting the spirit of “lighting up remote areas with more colors of hope”. Accompanying it is a special MV, introducing the song and vivid images from the decorated schools, helping viewers fully experience the inspirational journey of the program. Through this song and MV, “Tô Màu Vùng Xa” not only tells the story of wall painting but also spreads the spirit of solidarity, creativity and love to the community and society.
“TÔ MÀU VÙNG XA” is seasonal produced and each season will visit 3 schools.
The expected number of episodes to be broadcast is 9 episodes per season, with each episode lasting 20-25 minutes.
Episodes will be released periodically every Sunday.
The time slot is 19:00 - 20:00 to optimize the number of viewers.
Expected release date: August 2025
SCHEDULE
20-25 minutes

each episode

9 episodes

Publish

Each season

3 schools

Facebook Share Content - Keywords

Post-production: VIDEO EDIT

Post-production: Visual Effects (VFX) - After Effects (AFX)

Tiktok Content -Keywords

Youtube: TEASER Upload + Publish Content-Keywords

Tiktok Content -Keywords

Facebook Share Content - Keywords

Facebook Share Content - Keywords

Youtube: TEASER Upload + Publish Content-Keywords

Youtube: Upload Content-Keywords

Youtube: PUBLISH

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

SPONSORSHIP
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To help the charitable program spread its impact, reach further across the country, and deliver compassion and humanitarian values to communities, the unwavering support of kind-hearted sponsors is indispensable. Their continued companionship has enabled us to create meaningful journeys filled with care and purpose.
SPONSORSHIP CATEGORY
Sponsorship Package
"LOVE" CATEGORY 
90.000.000
vnđ
Sponsorship Package
“SHARING” CATEGORY 
60.000.000
vnđ
Sponsorship Package
“COMPANION” CATEGORY 
30.000.000
vnđ
MAIN SPONSORSHIP
270.000.000
vnđ
Sponsorship Package
"LOVE" CATEGORY 
90.000.000
vnđ
Sponsorship Package
“SHARING” CATEGORY 
60.000.000
vnđ
Sponsorship Package
“COMPANION” CATEGORY 
30.000.000
vnđ
MAIN SPONSORSHIP
270.000.000
vnđ
Sponsorship Benefits

Swipe left to see more

Broadcast Sponsorship Benefits

8. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.

9. Brand logo appears on short media clips on the program's Fanpage and Tiktok.

10. Brands mentioned in every episode.

11. Brand logo appears on the trailer of each episode.

12. Brand products will appear in the episode. Depending on the content of each episode to appear.

13. Brand representatives are invited to present gifts to students. The product is suitable for the recipient, or can be exchanged for another item.

14. Brand logo appears in the after credits of each episode.

15. Brand logo appears on the panel in the episode.

EXTRA BENEFITS

16. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.

17. Brands are provided with behind-the-scenes material related to the product.

18. The brand is honored in the award ceremony of the program.

19. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.

20. Brands are allowed to use the program's images for their own marketing activities but must have the program's content censored.

21. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.

2. Brand logo appears on Backdrop, standee, press conference banner.

3. Brand representatives were invited to speak at the program press conference.

4. Brand logo appears on the program's uniform.

5. Separate posters honoring the sponsor on its media platforms (Fanpage, Youtube, Tiktok).

6. Featured on HTV news.

7. Brand logo appears on the show's trailer and teaser. 

30.000.000VNĐ

“COMPANION” CATEGORY 

60.000.000VNĐ

“SHARING” CATEGORY 

90.000.000VNĐ

"LOVE" CATEGORY 

270.000.000VNĐ

MAIN SPONSORSHIP

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Quỹ Hỗ Trợ Nhà Khăn Quàng Đỏ
Supporting Partner:
Thanks for watching 
Media Partners:
Kênh 14
Theanh28
Beatvn
kênh truyền hình HTV7

“LOVE” CATEGORY 90.000.000 VNĐ

EXTRA BENEFITS

12. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
13. The brand is honored in the award ceremony of the program.
14. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.
15. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

6. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.
7. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
8. Brand logo appears on the trailer of each episode.
9. Brand products will appear in the episode. Depending on the content of each episode to appear.
10. Brand logo appears in the after credits of each episode.
11. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
3. Separate posters honoring the sponsor on its media platforms (Fanpage, Youtube, Tiktok).
4. Featured on HTV news.
5. Brand logo appears on the show's trailer and teaser.

“SHARING” CATEGORY 60.000.000 VNĐ

EXTRA BENEFITS

11. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
12. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.
13. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

5. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.
6. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
9. Brand logo appears in the after credits of each episode.
10. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
platforms (Fanpage, Youtube, Tiktok).
3. Featured on HTV news.
4. Brand logo appears on the show's trailer and teaser.

“COMPANION” CATEGORY 30.000.000 VNĐ

EXTRA BENEFITS

7. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
8. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

4. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
5. Brand logo appears in the after credits of each episode.
6. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
platforms (Fanpage, Youtube, Tiktok).
3. Brand logo appears on the show's trailer and teaser.

MAIN SPONSORSHIP 270.000.000 VNĐ

EXTRA BENEFITS

16. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
17. Brands are provided with behind-the-scenes material related to the product.
18. The brand is honored in the award ceremony of the program.
19. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.
20. Brands are allowed to use the program's images for their own marketing activities but must have the program's content censored.
21. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

8. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.
9. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
10. Brands mentioned in every episode.
11. Brand logo appears on the trailer of each episode.
12. Brand products will appear in the episode. Depending on the content of each episode to appear.
13. Brand representatives are invited to present gifts to students. The product is suitable for the recipient, or can be exchanged for another item.
14. Brand logo appears in the after credits of each episode.
15. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
3. Brand representatives were invited to speak at the program press conference.
4. Brand logo appears on the program's uniform.
5. Separate posters honoring the sponsor on its media platforms (Fanpage, Youtube, Tiktok).
6. Featured on HTV news.
7. Brand logo appears on the show's trailer and teaser. 

“LOVE” CATEGORY 90.000.000 VNĐ

EXTRA BENEFITS

12. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
13. The brand is honored in the award ceremony of the program.
14. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.
15. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

6. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.
7. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
8. Brand logo appears on the trailer of each episode.
9. Brand products will appear in the episode. Depending on the content of each episode to appear.
10. Brand logo appears in the after credits of each episode.
11. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
3. Separate posters honoring the sponsor on its media platforms (Fanpage, Youtube, Tiktok).
4. Featured on HTV news.
5. Brand logo appears on the show's trailer and teaser.

“SHARING” CATEGORY 60.000.000 VNĐ

EXTRA BENEFITS

11. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
12. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.
13. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

5. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.
6. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
9. Brand logo appears in the after credits of each episode.
10. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
platforms (Fanpage, Youtube, Tiktok).
3. Featured on HTV news.
4. Brand logo appears on the show's trailer and teaser.

“COMPANION” CATEGORY 30.000.000 VNĐ

EXTRA BENEFITS

7. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
8. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

4. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
5. Brand logo appears in the after credits of each episode.
6. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
platforms (Fanpage, Youtube, Tiktok).
3. Brand logo appears on the show's trailer and teaser.

MAIN SPONSORSHIP 270.000.000 VNĐ

EXTRA BENEFITS

16. Brand’s product get promoted by the main KOL of the program with a short clip on the KOL's TikTok channel. Made during the program's broadcast time.
17. Brands are provided with behind-the-scenes material related to the product.
18. The brand is honored in the award ceremony of the program.
19. Brands are asked to participate and organize their own activities at the school. The activities only appear on the program's media channels and are not included in the broadcast images.
20. Brands are allowed to use the program's images for their own marketing activities but must have the program's content censored.
21. Get free booking and join the KOL's live sales session. Get access to up to 3 sku's and 20 minutes of live session time.

Broadcast Sponsorship Benefits

8. Brand logo pops up in the final product of the episode on the main YouTube channel. The logo pops up every 5 minutes during the episode.
9. Brand logo appears on short media clips on the program's Fanpage and Tiktok.
10. Brands mentioned in every episode.
11. Brand logo appears on the trailer of each episode.
12. Brand products will appear in the episode. Depending on the content of each episode to appear.
13. Brand representatives are invited to present gifts to students. The product is suitable for the recipient, or can be exchanged for another item.
14. Brand logo appears in the after credits of each episode.
15. Brand logo appears on the panel in the episode.

Marketing Exposure for Sponsors

1. Brand logo appears on the main poster of the program.
2. Brand logo appears on Backdrop, standee, press conference banner.
3. Brand representatives were invited to speak at the program press conference.
4. Brand logo appears on the program's uniform.
5. Separate posters honoring the sponsor on its media platforms (Fanpage, Youtube, Tiktok).
6. Featured on HTV news.
7. Brand logo appears on the show's trailer and teaser.